Frequent personal interactions with the employees are far more effective than doing traditional performance appraisals only, provided they are done thoughtfully
Business
3 great resources for the advertising folks
A snapshot of three quite useful websites for people in creative/advertising fields
The changing nature of our customers
The consumer of today is much different from the one we have been catering to, his needs and expectations are changing rapidly.
A tip for converting your lead to a potential sale
An experience taught me the importance of live demonstration in a sales pitch
Customers – know them to get to them
The purpose of business is to serve customers but the first task is to understand them deeply enough to get to them
For your online content:Tag it – Forget it!
Tags are one of the most powerful ways to get online visibility of your content. Here are some guidelines to follow while choosing suitable tags for your content.
I want aggressive and ruthless ducks and not the docile ones!
The power of humility in your employees is immense. Explore some of the reasons.
The best way to survive the changing market
The best answer to cope up with the changing market is ‘to change’.
Reducing the cost of doing business
The purpose of an incubator for startups is to reduce the cost of doing business.
The role of a leader (Part 1)
A leader is like Lord Ganesha for his team who removes all the hurdles and solves problems for them
1 2