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The source of your competitive advantage

The difficult choice of investing for near term versus long term competitive advantage can be decisive in today’s markets, once that can risk your very existence.

3 simple tips to start listening to your employees

Employees are the most valuable resource, a goldmine, for an organization. The first step to build the foundation of your enterprise on their talents is to start ‘listening them’, if you haven’t done so. Here are three simple steps to inculcate this culture.

Connecting to consumers in the era of digital marketing

Social media is a manifestation of human’s desire to connect and leave an impression. How can the marketers best understand the fundamentals of social media and utilize the understanding to guide their marketing plans?

The lesser known mechanics of delegation

Delegation, though as simple as it may sound, is not that simple to do in practice and many leaders flounder at delegation. I think, it is simply because we fail to understand the very fundamentals of delegation. Here is a simple guide to delegating tasks at your workplace.

The lesser known introduction of delegation

Delegation is part and parcel of day to day lives of today’s managers and leaders. Still, not all are able to understand the importance and mechanics of delegation. Let’s have a closer look at the concept.

Your customers have wings

The customers have developed wings. They have fleeting loyalties and they make informed choices. How can a company survive in such a marketplace? May be, a solution exists.

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