A lot of drumbeat goes around towards becoming more innovative but very few companies like AirBnB, Apple, Google, Dropbox, Amazon etc. come out with truly innovative products and services. In the digital age, empowered customers are forcing companies to innovate and causing entrepreneurs to come up with new business models.
In this era, slowly but steadily, enterprises will no longer have the luxury of going slow on developing a culture of innovation. ‘Acquiring’ innovation through inorganic route might not be a sustainable strategy for the organizations any longer. The possibly of getting perished can come knocking on your door without giving time to prepare for it. Pro-activeness might be the only option left.